Xplora – Deep Dive: Replicating the Norwegian connectivity model – Xplora’s go to market strategy
What is Xplora’s connectivity service and why is it a pivotal part of Xplora’s continued growth story.
Xplora’s connectivity refers to its watches’ features of mobile connectivity which offers users the ability to send messages, unlock safety features and location tracking by subscribing to a monthly fee.
However, Xplora’s connectivity is strategically significant because it offers its telco partners the chance to acquire new long-lasting customers at a younger age and lower acquisition cost than previously possible. The result is a mutually beneficial partnership which has helped Xplora attain a 17% market penetration in Norway for children aged 4-10.
Xplora’s ability to replicate its connectivity model and construct the same mutually beneficial relationships with telcos in its markets outside of Norway will be pivotal for the company’s continued growth. Join this deep dive to learn more about this key aspect of Xplora’s business and ask questions direct to CEO Sten Kirkbak and CFO Mikael Clement.
Disclaimer: HC Andersen Capital receives payment from Xplora for a DigitalIR/Corporate Visibility agreement.